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How to leverage benefits of Promotional Product and Digital Marketing?

07.05.2018

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Digital marketing has become one of the most popular ways to promote a business and branding brand. However, not everyone can understand or use it to communicate in the same manner or also visit same places on a daily basis whether in real life or online. Connecting with people in various ways catches their inherent interests rather than using the same medium all the time. Digital marketing provides different ways to connect with the customers, but it shouldn’t be done exclusively without using different other means to reach prospective customers and to stay on the minds of existing customers,
Promotional products can also help a business to introduce itself. It hence reinforces the business brand as well as thank the customers in customized ways way beyond the usual points, rewards, and discounts. They provide various specific opportunities as well as advantages that digital marketing can’t for both business-to-business and business-to-customer companies.
One should understand that not everything is digital. Personalized gifts have a physical presence that can also enhance the overall ephemeral presence of digital marketing. They offer the senses of touch or smell along with sight and sound which makes them more memorable. They also come with a long-shelf life, which means that personalized mugs might eventually end up being used by the customers on a daily basis for the upcoming months or years. Branded products have a lot of opportunities to be seen by the prospective customers every day. This provides the brand with a power to remain valuable for a lot of time and exhibit power since the people keep them around. That makes best promotional items ideal for physical interactions such as events, trade shows, in-personal networking, corporate gifts, and conferences.
Distributing giveaways at various meetings or setting them out in a waiting area for people to can be a great strategy. Coordinate them with any specific campaign. By incorporating promotional gifts with the digital marketing, you can extend your reach as well as longevity of the message of your business.
Another important which should always be kept in mind is that cross-promotion drives the success of goal-oriented marketing. Promotional items are targetable. For instance, in case you are a bike shop which is sponsoring cycling event, then giving the entrants a promotional bike accessory which you know they will frequently use, bolsters your branding as well as encourages both loyalty and retention. In fact, few studies have shown that customers are more likely to buy from a business if they get a promotional gifts from that business.
You can also print a QR code on your business cards as well as brochures. You can send direct mail postcards that drive traffic to your website landing page which allows you to expand your email contact list and this can help in your digital marketing effort.
You can also produce branded merchandise which you can sell online or in-store in order to generate revenue as well as gain additional exposure for your brand as people use your products.
Digital marketing often encompasses using social media for brand promotion and corporate branding. You can launch social media campaigns to start referral programs or distribute promotional gifts. You can start a contest where you can ask the users to submit their information to receive gifts. This information can help you in better targeting of your marketing campaign. You can augment your digital marketing campaign with promotional products using exclusive giveaways contests and events. You can also send promotional emails and offer the prospective customers with business gifts.
Another marketing strategy is to create a production calendar. You can create a unified marketing production calendar in order to plan as well as track the production of your digital assets and direct mail, print and promotional products. This will surely help you in planning ahead so that nothing gets slipped through the cracks. It will also help you to think more comprehensively about ways to combine your promotional products with digital marketing efforts. You have to think about how branded products can augment your digital marketing campaign but also how you can easily use the digital channels in order to promote your branded promotional items.
No business owner will only use one tactic in order to advertise as well as build the business, no matter what that business sells or does. And there are no types of businesses that can’t benefit from the wide range of promotional products that creatively propagate the unique business personality.
In order to stand out from the existing competition, you have to strategically integrate your marketing plan in order to utilize the advantages of the various special attributes of different marketing tactics as well as channels. When you integrate digital marketing with promotional products, you will certainly generate more leads, more business opportunities, increase your brand awareness and also improve sales pipeline.
Product branding is a complicated process, and one needs to utilize all the resources available. It is also about finding the balance of investing in different marketing strategies. It goes without saying that you should invest according to marketing efficiency of the marketing strategies that you employ. Both promotional products and digital marketing deliver great results and have great marketing efficiency. They should be used carefully to avoid any pitfalls. Failing to gauge the bottlenecks and misappropriating your marketing campaign can certainly hurt your brand. Promotional products of weak quality can make customers angry and make them switch to another brand or business. Similarly, poorly executed digital marketing campaigns such as email spam marketing campaign can create a negative impression of your brand which can certainly hurt your sales as well as ruin your standing in the market. Both promotional products and digital marketing should be used with caution as they can backfire if they are executed or used improperly. Keeping all these things in consideration, you can increase your customer loyalty and retention. The above-mentioned things will allow you to leverage the benefits of promotional products and digital marketing to boost your brand, increase brand awareness and improve your sales figures. 

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