Business gifts that last ten years: can a gift really endure?
Business gifts are often a fleeting pleasure – quickly put to use and just as quickly forgotten. But is that always the case? According to Anti Saluneem, CEO of Logotrade, there is a completely different approach: a gift that lasts for years and speaks of the quality of your brand long after the event.
What does "a long time" mean for a marketing gift?
"Any product that is used a lot will inevitably wear out," Saluneem admits. Yet "a long time" means something different to everyone. "For some it is one year, but for me real durability starts at ten years."
When you look at promotional products from a ten-year perspective, practical, high-quality gifts stand out – such as thermos flasks and tableware made of stainless steel. "Well-made products like these can serve for decades. It is entirely possible that one day the recipient's children or grandchildren will use them too," says Saluneem.
Such products usually have a timeless design and are made of durable materials – steel, metal or ceramics. "They are especially popular in the Nordic countries. In Estonia, too, interest in these products keeps growing," he adds.
Which business gifts are still the most popular?
Saluneem says that the best-selling promotional gifts are still very practical items for everyday use:
"A glass drinking bottle, for example, can be considerably more affordable than its steel counterpart – and still very practical," says Saluneem. What matters here is product quality, design and a well-considered use of materials.
How does durability go together with trends?
Popular products stay, but the materials change. Sustainability and recycling are clearly on the rise. "The same product can also be made from recycled plastic, organic cotton or another environmentally friendly material," Saluneem explains.
Another trend for the future is smart features and functionality: promotional gifts with integrated NFC technology, or gifts that help store and save energy, are becoming increasingly common.
In addition, products from well-known brands such as Hugo Boss and Stanley are used more and more often, adding quality and value to gifts.
Logotrade is a member of the international promotional products networks PSI and ASI and of the Estonian Chamber of Commerce and Industry.
You will find ideas for long-lasting gifts in our product range. Engraving is an ideal way to apply a logo to steel thermos flasks and tableware – see our other services, our completed projects and blog, or request a quote.