7 Tips for Ordering Corporate Clothing Smartly

Outerwear with company branding is one of the most popular promotional gifts. Corporate clothing with a logo is a great way to strengthen team spirit and raise brand awareness. Here are seven tips to help you make the right choices when ordering corporate clothing.

7 tips for ordering corporate clothing smartly

1. Let your clothing carry your company's values

Before choosing a specific product, think carefully about how it will actually be used. The best item is one that everyone uses but cannot simply buy in a shop. When planning the design, keep in mind that the garment and its branding can convey a message and values that matter to your company and support your corporate identity. Beyond the product itself, the choice of material and printing technique – including durability – is an important aspect to consider.

2. Trend tips for a practical gift

Since everyday comfort is a key part of corporate clothing, the most popular textile products are very practical. The most popular choices include T-shirts, polo shirts, hoodies, fleeces, vests, softshell jackets, jackets, sportswear, workwear, sauna towels, hats, ties, scarves, caps, blankets, bathrobes, aprons and neck tubes. Creativity is best expressed through material and design choices, which make truly unique solutions possible. More and more companies are also opting for bold, bright colours and custom combinations of materials and print so that their clothing stands out.

3. Quantities do not have to be large

Companies that use promotional gifts are generally used to the idea that the more you order, the lower the unit price. With corporate clothing, however, it is also possible to order small quantities – even ten or fewer textile items with different designs at a time. This makes the product group a good option for small teams or company departments that want to stand out with their own clothing design and build team spirit.

4. Print style opens up many possibilities

Because clients often want something special, developments in printing technology have made it possible to plan fully customised products. A good example is reversible sports shirts with a different design printed on each side. The wearer can choose which way to wear the shirt – a handy way to split into teams by colour at sports events.

Various special effects are also popular when applying a logo, such as flock or reflective print, tone-on-tone varnish print, or techniques like 3D embroidery and digital transfer printing. The aim is to make the product special through the way the branding is applied – visible from a distance and clearly made for one particular company.

5. Choose quality

Years ago, the cheapest basic T-shirts were the most popular choice. Today, with the lifespan of the gift in mind, companies increasingly value quality and prefer better, more durable materials, often with added elastane. A single garment may cost more, but it is chosen consciously – and the recipient can genuinely wear it almost every day because it fits well, feels comfortable on the skin and does not crease.

6. Think about sustainability too

In recent years, gifting strategies have shifted towards more personal and targeted gifts, leaving the preference for mass-produced items behind. Companies increasingly prefer certified materials where it is known where and how the material was produced – and, for recycled materials, how exactly the recycling process works. Eco-friendly products deserve special mention, such as socks, T-shirts or hats made from recycled plastic. As awareness grows, companies place more importance on clothing produced with sustainability in mind. Textiles made from hemp and felt are also popular eco-friendly options.

Sustainability is also worth considering when choosing the printing method: in screen printing, for example, you can opt for more environmentally friendly water-based inks. For background on the technique, see screen printing.

7. Do not leave your order until the last minute

The best time to order summer corporate clothing is well before the season starts, when manufacturers are not yet at their busiest. Delivery times always depend on the complexity of the order and the place of production, but if your team wears corporate clothing regularly, it makes sense to plan orders a few times a year and well ahead of each season. If you need your corporate clothing by a fixed date, consult gift experts before placing the order.

How pricing works

With smaller quantities, printing can make up a large share of the price per item, because the preparation work for printing is the same regardless of the run size. With larger orders, this preparation accounts for a smaller part of the overall cost, so the share of printing in the total price falls noticeably. The exact figures always depend on the product, the technique and the design, so it is worth asking for a quote for your specific case.

One thing is certain: custom solutions are worth investing in. Surprise your employees and partners with exciting products that carry your company's message and values. The more unique the product, the more it stands out and the better it serves its purpose. If you run short of ideas, you can rely on gift experts and our design team to find the best solution together.

Logotrade is a member of the international promotional products networks PSI and ASI and of the Estonian Chamber of Commerce and Industry.

If corporate clothing is your next idea for corporate gifts in Tallinn, browse our product range and logo application services, see our completed projects and blog, or request a quote.